What Is a Testimonial?
First, let’s have a little vocabulary lesson. Google’s dictionary definition of testimonial is “a formal statement testifying to someone’s character and qualifications.” In the realm of marketing, that usually comes from clients, colleagues, or peers who have benefitted from or experienced success as a result of the work you did for them.
But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your targeted audience, and the people who could also potentially benefit from the work you do in the future. That’s why great testimonials also tell a story — one that inspires and motivates the people reading it.
What does that look like in practice? Check out the examples below to find your own inspiration, to help you start building a great testimonial page today.